@affinity.x.canva
Instagram post
Campaign CTA
Campaign engagement
Instagram post 1
Awareness + Attention
- This is the 1st Ins post to grab audiences’ attention.
- This emotional resonance helps capture attention and motivates audiences to engage further with the campaign.
Instagram post 2
Brand Awareness
- This ad builds brand positioning by highlighting the belief that design can improve everyday life.
- Establishing Affinity and Canva as platforms that empower users to create meaningful change.
Instagram post 3
Community pain point + Conversion
- This ad post has a strong CTA and encourage audiences to use Affinity and Canva to design for a better community.
- Motivates students to engage with the platform and submit their designs by Affinity and Canva.
Instagram 4
(Story version)
Engagement on social media
- Drives audience engagement through an interactive poll format
- Collects real user insights to inform community-centered design
- Uses a clear CTA to guide users from awareness to participation