Deliverables
OOH posters
- Bus Shelter
- Billboard
Social Media
- Instagram Posters x 4
Blog
- “Make it yours”
OOH-poster
Billboard
(AI changed my nails color to yellow)
Bus Shelter
Instagram posters
- Glossier official social media keeps minimal and aesthetic visual style.
- They didn’t put any text on the photo, so I keep the same way in these posters.
- The captions are also intentionally short and minimal, focusing on mood and feeling rather than explanation.
Poster 1
- In this email, I highlight the banana balm keychain as the campaign’s key product.
- The design uses yellow to reinforce the brand’s new visual identity centered on energy and self-expression.
- Rather than focusing on product features, the email emphasizes everyday usage scenarios, helping users connect the product to their own lifestyle.
